Brand & Content System

The EC Design System

A unified reference for color, content families, and typography across all four pillars of Emerging Communities Africa.

Navigate to a section

Pillar brand colors with 7-step shade scales and 10 accent colors — all with 5 shades each.

Open Color System → color.html

Content Family Colors

All 6 content families mapped to all 4 pillars — each assigned its own shade from 300 to 800.

Open Content Families → family.html

Proxima Nova · 7 weights

Proxima Nova type system — weight guide, full scale from Display to Eyebrow, spacing rules, and live examples.

Open Typography → typography.html

What's inside each section

Color System

P1 EC Red · Coral Red · Gold — 5 shades each
P2 EC Green · Gold — 5 shades each
P3 EC Purple — 5 shades
P4 EC Navy — 5 shades
10 accent colors — 5 shades each
Hex codes for all 75 values

Content Family Colors

6 families × 4 pillars = 24 assignments
Shade 300–800 per pillar
P1 Red scale assignments
P2 Green scale assignments
P3 Purple scale assignments
P4 Navy scale assignments
Quick reference table

Typography

Proxima Nova — font intro & rationale
Full alphabet specimen — all 7 weights
Weight system guide
10-level type scale with specs
Typography in context — 4 examples
Spacing & line height rules
Do's and Don'ts
Fallback font stack

Four core pillars — color reference

Pillar 1 · Always-on

Financial Capability & Women's Enterprise

#de3522 #fc5b55 #f6b406

Pillar 2 · Programmatic

Digital Skills Pathways

#1e703a #f6b406

Pillar 3 · Always-on

Community Insights & Systems Change

#915afb

Pillar 4 · Campaign

Partnerships & Innovation Ecosystems

#13144b #FFFFFF

Logo downloads

EC Africa — All Logos

All official logos and sub-brand marks — organised by pillar on Google Drive.