Emerging Communities Africa

Content Family Color System

All 6 content families apply to all 4 pillars. Each family gets its own dedicated shade drawn from that pillar's color scale — stepping evenly from 300 → 800.

Pillar 1 — Financial Capability & Women's Enterprise
EC Red #de3522  +  EC Gold #f6b406  ·  6 content families
Always-on
50
200
300 ●
400 ●
500 ●
600 ●
700 ●
800 ●
900
Shade 300
#F46A5F
Family 01
Insights & Ideas
Position EC as a credible voice.
Data storiesResearch
Shade 400
#EC4C40
Family 02
People & Stories
Humanize the work.
Hertisan storiesJourneys
Shade 500
#de3522
Family 03
Opportunities
Connect to pathways.
ApplicationsScholarships
Shade 600
#C02E1D
Family 04
Impact
Demonstrate outcomes.
ReachResults
Shade 700
#A8291A
Family 05
Partnerships & Ecosystem
Show collaboration.
ConsortiumsEvents
Shade 800
#7A1D12
Family 06
Thought Leadership
Shape conversations.
OpinionCommentary
Pillar 2 — Digital Skills Pathways
EC Green #1e703a  +  EC Gold #f6b406  ·  6 content families
Programmatic
50
200
300 ●
400 ●
500 ●
600 ●
700 ●
800 ●
900
Shade 300
#4DA373
Family 01
Insights & Ideas
Position EC as a credible voice.
Data storiesTrends
Shade 400
#348A58
Family 02
People & Stories
Humanize the work.
Learner journeysVoices
Shade 500
#1e703a
Family 03
Opportunities
Connect to pathways.
ApplicationsTrainings
Shade 600
#185E30
Family 04
Impact
Demonstrate outcomes.
ReachMilestones
Shade 700
#14512A
Family 05
Partnerships & Ecosystem
Show collaboration.
ConsortiumsEvents
Shade 800
#0F3D20
Family 06
Thought Leadership
Shape conversations.
OpinionCommentary
Pillar 3 — Community Insights & Systems Change
EC Purple #915afb  ·  6 content families
Always-on
50
200
300 ●
400 ●
500 ●
600 ●
700 ●
800 ●
900
Shade 300
#A97AFC
Family 01
Insights & Ideas
Evidence-driven voice.
ResearchGender data
Shade 400
#A068F0
Family 02
People & Stories
Community voices, lived experience.
VoicesJourneys
Shade 500
#915afb
Family 03
Opportunities
Connect to pathways.
CallsParticipation
Shade 600
#7848E8
Family 04
Impact
Systems-level outcomes.
EvidenceReach
Shade 700
#6336D4
Family 05
Partnerships & Ecosystem
Show collaboration.
ConsortiumsEvents
Shade 800
#4C28A2
Family 06
Thought Leadership
Shape conversations.
OpinionCommentary
Pillar 4 — Partnerships & Innovation Ecosystems
EC Navy #13144b  +  White #FFFFFF  ·  6 content families
Campaign
50
200
300 ●
400 ●
500 ●
600 ●
700 ●
800 ●
900
Shade 300
#5657A0
Family 01
Insights & Ideas
Ecosystem thinking.
Data storiesTrends
Shade 400
#383874
Family 02
People & Stories
Humanize partnerships.
Partner spotlights
Shade 500
#13144b
Family 03
Opportunities
Connect to pathways.
CallsApplications
Shade 600
#101244
Family 04
Impact
Partnership outcomes.
ReachResults
Shade 700
#0D0E37
Family 05
Partnerships & Ecosystem
Stakeholder engagement.
ConsortiumsConferences
Shade 800
#090A29
Family 06
Thought Leadership
Shape ecosystem conversations.
OpinionFuture insights

Quick reference — all 24 assignments

Pillar # Content Family Shade Hex
P1
Financial		01Insights & Ideas300#F46A5F
02People & Stories400#EC4C40
03Opportunities500#de3522
04Impact600#C02E1D
05Partnerships & Ecosystem700#A8291A
06Thought Leadership800#7A1D12
P2
Digital		01Insights & Ideas300#4DA373
02People & Stories400#348A58
03Opportunities500#1e703a
04Impact600#185E30
05Partnerships & Ecosystem700#14512A
06Thought Leadership800#0F3D20
P3
Insights		01Insights & Ideas300#A97AFC
02People & Stories400#A068F0
03Opportunities500#915afb
04Impact600#7848E8
05Partnerships & Ecosystem700#6336D4
06Thought Leadership800#4C28A2
P4
Partners		01Insights & Ideas300#5657A0
02People & Stories400#383874
03Opportunities500#13144b
04Impact600#101244
05Partnerships & Ecosystem700#0D0E37
06Thought Leadership800#090A29

Emerging Communities Africa  ·  Content Family Color System 2025  ·  24 total assignments across 4 pillars